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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
~subject:"Australien"
~subject:"Profisport"
~subject:"Social web"
~subject:"Sports"
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Lee, Chungyeol
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Marketing in the cyber era : strategies and emerging trends
International journal of sport management and marketing : IJSMM
111
International journal of sports marketing & sponsorship
101
Journal of sport management : the official journal of the North American Society of Sport Management
98
Sport management review
94
European Sport management quarterly : ESMQ
92
Sport marketing quarterly : preferred journal of the Sport Marketing Association
87
Journal of business research : JBR
29
Journal of sports economics
22
Sport, Business and Management : an international journal ; SBM
20
International journal of sport finance
19
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Routledge international handbooks
7
European journal of international management : EJIM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Services marketing quarterly
6
The journal of brand management : an international journal
6
Tourism management perspectives : TMP
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
The marketing review
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of service management
4
Management decision : MD
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The service industries journal
4
An Elgar research collection
3
Die Ökonomie des Sports in den Medien
3
Elgar original reference
3
Gabler Edition Wissenschaft
3
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ECONIS (ZBW)
11
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1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Kult, Tradition, Champions, lokale Helden und Retorte : eine empirische Markenklassifizierung im Sport
Bühler, André W.
;
Scheuermann, Thorsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 125-143)
.
2014
Persistent link: https://www.econbiz.de/10010354124
Saved in:
3
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
Saved in:
4
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
5
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
6
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
7
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
8
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
9
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
10
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
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