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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Marketing management"
~subject:"Social web"
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Advertising effects
Marketing management
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Sportmarketing
179
Sports marketing
179
Professional sports
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Profisport
71
Consumer behaviour
68
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68
Sport event
53
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Sport
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Sports
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USA
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United States
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Sponsoring
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Sponsorship
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team identification
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Corporate Social Responsibility
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sponsorship
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Beziehungsmarketing
7
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7
consumer behavior
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sport marketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
35
International journal of sport management and marketing : IJSMM
28
Journal of sport management : the official journal of the North American Society of Sport Management
25
European Sport management quarterly : ESMQ
18
Sport management review
18
Journal of business research : JBR
10
Sport, Business and Management : an international journal ; SBM
6
European journal of marketing : EJM
5
Journal of advertising research
5
Journal of marketing communications
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Sport marketing in a global environment : strategic perspectives
4
Handbook of research on integrating social media into strategic marketing
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
Business horizons
2
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sports economics
2
Markenkommunikation und Beziehungsmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Psychology & marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The journal of brand management : an international journal
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
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ECONIS (ZBW)
31
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1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
3
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
4
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
5
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
6
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
7
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
8
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
9
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
10
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
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