//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
53
Television advertising
53
Advertising effects
29
Werbewirkung
29
USA
13
United States
13
Children
10
Consumer behaviour
10
Kinder
10
Konsumentenverhalten
10
Fernsehprogramm
9
Television programme
9
Media usage
8
Mediennutzung
8
Theorie
8
Theory
8
Target group
7
Zielgruppe
7
Humor
5
Psychology of advertising
5
Werbepsychologie
5
Gewalt
4
Violence
4
Advertising
3
Advertising media
3
Brand
3
Fernsehsender
3
Gender
3
Geschlecht
3
Markenartikel
3
Product Placement
3
Product placement
3
Sport event
3
Sportveranstaltung
3
Television industry
3
Werbeträger
3
Advertising planning
2
Brand image
2
Cognition
2
Comparison
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
53
Case study
1
Fallstudie
1
Language
All
English
53
Author
All
Neijens, Peter C.
3
Bakir, Aysen
2
Bellman, Steven
2
Boerman, Sophie C.
2
Cauberghe, Verolien
2
Kind, Hans Jarle
2
Reijmersdal, Eva A. van
2
Varan, Duane
2
Wilbur, Kenneth C.
2
Abhishek
1
Aitken, Robert
1
Andronikidis, Andreas I.
1
Arrazola Vacas, María
1
Baisya, Rajat K.
1
Bee, Colleen C.
1
Bel, Germà
1
Blackford, Benjamin J.
1
Borzekowski, Dina
1
Brocato, E. Deanne
1
Burton, Scot
1
Buzzard, Karen S. F.
1
Carlson, Les
1
Caruana, Albert
1
Chang, Chingching
1
Choi, Jungsil
1
Cruthirds, Kevin W.
1
Dix, Steve
1
Domènech, Laia
1
Droulers, Olivier
1
Einstein, Mara
1
Enschot, Renske van
1
Folse, Judith Anne Garretson
1
Foros, Øystein
1
Fosu, Ignatius
1
Gabszewicz, Jean Jaskold
1
Gentile, Douglas A.
1
Gentry, James W.
1
Gillespie, Brian
1
Greenacre, Luke
1
Gulas, Charles S.
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
The journal of media economics
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Media-Perspektiven
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
The journal of industrial economics
3
Tourism management : research, policies, practice
3
Canadian journal of agricultural economics : CJAE
2
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
5
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
6
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
7
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
8
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
9
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
10
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->