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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbefernsehen"
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Fernsehwerbung
101
Television advertising
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Advertising effects
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Bellman, Steven
5
Varan, Duane
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Kennedy, Rachel
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Lipsman, Andrew
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Betts, Kevin R.
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Dix, Stephen Richard
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Marketing intelligence & planning
Journal of advertising research
Psychology & marketing
The journal of media economics
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia Pacific journal of marketing and logistics
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International journal of consumer studies
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media-Perspektiven
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Quantitative marketing and economics : QME
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The journal of consumer marketing
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The journal of industrial economics
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Tourism management : research, policies, practice
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Canadian journal of agricultural economics : CJAE
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ECONIS (ZBW)
101
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101
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
3
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
4
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
5
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
6
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
7
Accounting for causality when measuring sales lift from television advertising : television campaigns are shown to be more effective for lighter brand users
Assael, Henry
;
Ishihara, Masakazu
;
Kim, Baek Jung
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012533636
Saved in:
8
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
9
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
10
Why knowledge gaps in measurement threaten the value of television advertising : the best available screen for brand building is at a crossroads
Bulgrin, Artie
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10012007131
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