//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Fernsehwerbung
23
Television advertising
23
Advertising effects
18
Werbewirkung
18
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
8
Children
7
Internet marketing
7
Kinder
7
Werbung
7
Brand management
4
Markenführung
4
Television
4
advertising
4
Corporate disclosure
3
Fernsehen
3
Fernsehprogramm
3
Media usage
3
Mediennutzung
3
Netherlands
3
Niederlande
3
Target group
3
Television programme
3
Unternehmenspublizität
3
Zielgruppe
3
television
3
Brand image
2
Emotion
2
Experiment
2
Humor
2
India
2
Indien
2
Influencer marketing
2
Information behaviour
2
Informationsverhalten
2
Markenimage
2
Sponsoring
2
Sponsorship
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Wilbur, Kenneth C.
2
Bellman, Steven
1
Bijmolt, Tammo H. A.
1
De Jans, Steffi
1
De, Anwesha
1
Fossen, Beth L.
1
Harms, Bianca
1
Hartmann, Wesley R.
1
Hoekstra, Janita Cornelia
1
Hudders, Liselot
1
Kempe, David
1
Klapper, Daniel
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Murphy, Jamie
1
O'Farrell, James
1
Qiu, Lili
1
Teixeira, Thales
1
Treleaven-Hassard, Shiree
1
Xu, Linli
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of advertising research
7
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
E-Business
1
Eurasian business review
1
European journal of marketing
1
Handbook on the economics of the media
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
4
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
5
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
7
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->