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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Affect transfer"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Affect transfer
Markenimage
Brand loyalty
16
Markentreue
16
Beziehungsmarketing
12
Relationship marketing
12
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
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9
Brand image
9
Markenartikel
9
brand loyalty
5
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3
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3
Advertising effects
2
Customer satisfaction
2
Emotion
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Internet marketing
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brand trust
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Casteran, Gauthier
1
Chen, Qimei
1
Chrysochou, Polymeros
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Fazli-Salehi, Reza
1
Hasan, Mehedi
1
He, Yi
1
Heggde, Githa S.
1
Joshi, Himanshu
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Kumar, Arvind
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Lee, Ruby
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Liu, Feng
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Madadi, Rozbeh
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Meyer-Waarden, Lars
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Nandy, Subarna
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Sohail, M. Sadiq
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Tam, Leona
1
Tampi, Gayatri Sasi
1
Torres, Ivonne M.
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Trivedi, Jay P.
1
Zhang, Yueling
1
Zúñiga, Miguel Ángel
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Marketing letters : a journal of research in marketing
International journal of Indian culture and business management
Journal of international consumer marketing
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence
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ECONIS (ZBW)
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
5
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
6
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
7
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
8
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
9
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
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