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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"United States"
~type:"article"
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Consumer behaviour
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Brand management
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Marketing letters : a journal of research in marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
66
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
51
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
The journal of product & brand management
16
Agricultural and resource economics review : ARER
15
Asia Pacific journal of marketing and logistics
15
Journal of agricultural and applied economics
15
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ECONIS (ZBW)
11
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1
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
2
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra
;
Wagner, Udo
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
Saved in:
3
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
4
The self-creation effect : making a product supports its mindful consumption and the consumer’s well-being
Brunneder, Johanna
;
Dholakia, Utpal
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 377-389
Persistent link: https://www.econbiz.de/10011930045
Saved in:
5
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
6
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
7
Correcting the t statistic for measurement error
Durvasula, Srinivas
;
Sharma, Subhash
;
Carter, Kealy
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009579981
Saved in:
8
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
9
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
10
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
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