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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Youth"
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Advertising effects
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Al-Wugayan, Adel A. A.
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Beerli-Palacio, Asunción
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of business research : JBR
14
Health marketing quarterly
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of nonprofit & public sector marketing
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
7
Journal of marketing communications
7
Europäische Hochschulschriften / 5
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
International journal of nonprofit and voluntary sector marketing
6
SpringerLink / Bücher
6
Wissenschaftsmarketing : Dialoge gestalten
6
International journal of nonprofit & voluntary sector marketing
4
Journal of current issues and research in advertising : JCIRA
4
Psychology & marketing
4
Research
4
Young consumers : insight and ideas for responsible marketers
4
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
4
European journal of marketing : EJM
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of social marketing : JSOCM
3
Nonprofit-PR
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Beiträge zur Marketingwissenschaft : Arbeitspapiere
2
Breaking new ground in theory and practice
2
Cogent business & management
2
Cutting edge international research
2
DBI-Materialien
2
DUV / Wirtschaftswissenschaft
2
European journal of marketing
2
Gabler Edition Wissenschaft
2
Glücksspielforschung
2
Hochschulmarketing
2
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ECONIS (ZBW)
13
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
4
Anti-smoking themes : what works best for adolescents?
Farhangmehr, Minoo
;
Jalali, Marjan S.
;
Silva, Catarina …
- In:
International review on public and non-profit marketing
12
(
2015
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011410082
Saved in:
5
Social marketing and healthy eating : findings from young people in Greece
Kapetanaki, Ariadne Beatrice
;
Brennan, Ross
;
Caraher, Martin
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10010413076
Saved in:
6
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
7
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
Saved in:
8
A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena
Beerli-Palacio, Asunción
;
Martín-Santana, Josefa
; …
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009632027
Saved in:
9
Marktorientierte Führung von Stiftungen in der Bürgergesellschaft : Möglichkeiten und Grenzen der Marktmetaphorik
Breden, Torsten M.
;
Krull, Wilhelm
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 241-260)
.
2007
Persistent link: https://www.econbiz.de/10003584511
Saved in:
10
Marketing von Hochschulen : ein Rück- und Ausblick
Müller-Böling, Detlef
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 261-281)
.
2007
Persistent link: https://www.econbiz.de/10003584518
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