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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Advertising effects"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Germany
Nonprofit marketing
32
Nonprofit-Marketing
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Social Marketing
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Social marketing
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Nonprofit organization
19
Nonprofit-Organisation
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Consumer behaviour
14
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Aufsatz in Zeitschrift
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Al-Wugayan, Adel A. A.
1
Cassia, Fabio
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Gainforth, Heather L.
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Hausmann, Andrea
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Jarvis, Jocelyn W.
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Latimer-Cheung, Amy E.
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Nicolini, Valentina
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Health marketing quarterly
7
Journal of marketing communications
7
Journal of advertising research
6
International journal of nonprofit & voluntary sector marketing
4
Journal of current issues and research in advertising : JCIRA
4
Journal of nonprofit & public sector marketing
4
Psychology & marketing
4
International journal of advertising : the review of marketing communications
3
Journal of promotion management : JPM
3
European journal of marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of social marketing : JSOCM
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Australian journal of management
1
Cogent business & management
1
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sport management and marketing : IJSMM
1
Journal of Islamic marketing : JIMA
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
5
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
4
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
5
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
Saved in:
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