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isPartOf:"Psychology & marketing"
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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Brand strategy"
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Brand management
163
Markenführung
163
Consumer behaviour
132
Konsumentenverhalten
132
Brand image
105
Markenimage
105
Brand
77
Markenartikel
76
Advertising effects
57
Werbewirkung
57
Advertising
36
Internet marketing
36
Online-Marketing
36
Werbung
36
Social Web
35
Social web
35
Beziehungsmarketing
33
Relationship marketing
33
Luxury goods
18
Luxusgüter
18
Personality psychology
15
Persönlichkeitspsychologie
15
Emotion
11
Marketing management
11
Marketingmanagement
11
Celebrity endorsement
9
Celebrity-Werbung
9
Customer satisfaction
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Kundenzufriedenheit
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Brand loyalty
8
Markentreue
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social media
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Branding
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Product Placement
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Product placement
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Viral marketing
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Virales Marketing
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brand attitude
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brand loyalty
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branding
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Ko, Eunju
4
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Arli, Denni
2
Avis, Mark
2
Bauer, Brittney C.
2
DelVecchio, Devon
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Kuanr, Abhisek
2
Lou, Chen
2
Oghazi, Pejvak
2
Pelsmacker, Patrick de
2
Pradhan, Debasis
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Warlop, Luk
2
Xie, Quan
2
Abolhasani, Morteza
1
Aboulnasr, Khaled
1
Ahn, Jungyong
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Alharbi, Khalid
1
Amar, Moty
1
An, Donghwy
1
Ang, Lawrence
1
Ansell, Jonathan
1
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1
Arnold, Mark J.
1
Arnold, Todd
1
Asante, Isaac Owusu
1
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1
Augusto, Mário Gomes
1
Aziz, Rahila
1
Baek, Tae Hyun
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Psychology & marketing
European journal of marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
480
The journal of brand management : an international journal
282
SpringerLink / Bücher
256
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Innovatives Markenmanagement
52
European journal of marketing : EJM
50
Journal of international consumer marketing
50
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Research
43
Journal of fashion marketing and management
42
Journal of marketing
42
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing for higher education
35
Journal of global marketing
33
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ECONIS (ZBW)
163
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1
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
4
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
5
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
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6
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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8
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
9
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
10
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
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