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Brand management
110
Markenführung
110
Consumer behaviour
88
Konsumentenverhalten
88
Brand image
80
Markenimage
80
Brand
57
Markenartikel
57
Beziehungsmarketing
28
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28
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16
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12
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Marketingmanagement
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Online-Marketing
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Personality psychology
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9
Customer satisfaction
9
Kundenzufriedenheit
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Branding
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Werbung
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Brand loyalty
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Brand architecture
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Brand equity
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Markenarchitektur
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Markentreue
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Public relations
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brand loyalty
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Öffentlichkeitsarbeit
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Celebrity endorsement
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Celebrity-Werbung
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brand personality
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Roper, Stuart
3
Bauer, Brittney C.
2
Bruhn, Manfred
2
DelVecchio, Devon
2
Dimitriu, Radu
2
Ding, Ying
2
Grohmann, Bianca
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Kuanr, Abhisek
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Lee, Wai Jin
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Psychology & marketing
European journal of marketing : EJM
Journal of business research : JBR
480
The journal of brand management : an international journal
282
SpringerLink / Bücher
256
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Innovatives Markenmanagement
52
Journal of international consumer marketing
50
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Research
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
42
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing for higher education
35
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ECONIS (ZBW)
110
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1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
4
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
5
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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6
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
7
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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9
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
10
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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