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isPartOf:"Qualitative market research : an international journal"
~subject:"Brand hate"
~subject:"Brands"
~subject:"USA"
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Brand hate
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Qualitative market research : an international journal
The journal of product & brand management
21
Journal of business research : JBR
18
Psychology & marketing
14
The journal of brand management : an international journal
13
The journal of consumer marketing
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of fashion marketing and management
7
Journal of retailing and consumer services
7
Journal of international consumer marketing
6
European journal of marketing
5
International marketing review
5
Journal of travel and tourism marketing
5
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Political marketing in the United States
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Business horizons
3
Corporate reputation review : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
JMM : the international journal on media management
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of current issues and research in advertising : JCIRA
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international marketing
3
MSI reports : working paper series
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The IUP journal of brand management : IJBRM
3
The international review of retail, distribution and consumer research
3
The journal of business & industrial marketing
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1
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
2
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
3
Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane
;
Bengtsson, Anders
;
Curran, Catharine
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
Saved in:
4
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
5
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
6
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
7
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
8
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
Saved in:
9
A resource-based view of the small firm
Runyan, Rodney C.
;
Huddleston, Patricia
;
Swinney, Jane L.
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
Saved in:
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