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isPartOf:"SAGE library in marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Corporate social responsibility"
~subject:"Service-Dominant Logic"
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Corporate social responsibility
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Marketing theory
70
Marketingtheorie
70
Marketing
16
Beziehungsmarketing
12
Relationship marketing
12
Market research
11
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Peter F. Drucker
10
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1
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SAGE library in marketing
Journal of the Academy of Marketing Science
Marketing theory
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
10
AMS review : official publication of the Academy of Marketing Science
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Journal of macromarketing
6
Review of marketing research
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International journal of hospitality management
4
Journal of service management
4
Tourism management : research, policies, practice
4
Handbook on ethics and marketing
3
Journal of business-to-business marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Service business
3
The service industries journal
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Faculty & research / Insead : working paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of contemporary hospitality management
2
International journal of physical distribution & logistics management : IJPD & LM
2
International review on public and non-profit marketing
2
Journal of business ethics : JOBE
2
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2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of nonprofit & public sector marketing
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Journal of service theory and practice : JSTP
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Legends in marketing
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Management decision : MD
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Managing service quality : MSQ ; an international journal
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Public management review
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Research papers on marketing strategy
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Services marketing quarterly
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The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
5
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
6
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
7
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, M. Craig
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003830113
Saved in:
8
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
Saved in:
9
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
10
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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