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isPartOf:"Sport Management Review"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate Social Responsibility"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Sport"
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Corporate Social Responsibility
Markenimage
Sport
133
Sports
123
Sportmarketing
96
Sports marketing
96
Consumer behaviour
66
Konsumentenverhalten
66
Professional sports
57
Profisport
57
Sponsoring
44
Sponsorship
44
Sport event
37
Sportveranstaltung
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Koenigstorfer, Joerg
2
Williams, Antonio S.
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Sport Management Review
International journal of sports marketing & sponsorship
Journal of business research : JBR
European Sport management quarterly : ESMQ
15
Journal of sport management : the official journal of the North American Society of Sport Management
13
Sport management review
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
International journal of sport management and marketing : IJSMM
11
Journal of management & organization : journal of Australian and New Zealand Academy of Management
3
Sport, Business and Management : an international journal ; SBM
3
Corporate governance : the international journal for effective board performance
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service theory and practice : JSTP
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Business and Economic Research : BER
1
China journal of accounting research : CJAR
1
Cogent business & management
1
Corporate ownership & control : international scientific journal
1
DBS business review : an international academic collaboration
1
Digital business
1
Economic research
1
European journal of international management : EJIM
1
Global sport business : community impacts of commercial sport
1
Human resource management
1
International entrepreneurship and management journal
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of corporate responsibility and leadership : JCR&L
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
2
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
3
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
4
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
5
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
6
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
7
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
8
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
9
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
10
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
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