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isPartOf:"The economic journal : the journal of the Royal Economic Society"
~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Markenführung"
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Search: subject_exact:"Portwein"
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Markenführung
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122
Wine
122
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The economic journal : the journal of the Royal Economic Society
Food policy : economics planning and politics of food and agriculture
International journal of wine business research : IJWBR
Journal of wine economics
5
International journal of wine business research
3
Journal of business research : JBR
2
Journal of food products marketing
2
Management for Professionals
2
The journal of brand management : an international journal
2
The journal of product & brand management
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Wine Economics and Policy
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Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements
1
Athens journal of business & economics : AJBE
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Collection des usuels Féret de la vigne et du vin
1
Economia marche : journal of applied economics
1
EuroMed journal of business
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
International journal of business competition and growth : IJBCG
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International journal of globalisation and small business : IJGSB
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Journal of international food & agribusiness marketing
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Journal of international food & agribusiness marketing : JIFAM
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Journal of open innovation : technology, market, and complexity
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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Transition studies review
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
14
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1
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
2
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
3
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
4
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
5
The aesthetics and ephemerality of luxury wine
Harlan, H. William
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 102-104
Persistent link: https://www.econbiz.de/10011590130
Saved in:
6
Crafting an iconic wine : the rise of "cult" Napa
Taplin, Ian M.
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011590133
Saved in:
7
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
8
À votre santé - conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette
;
Paschen, Ulrich
;
Kietzmann, Jan Henrik
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011590150
Saved in:
9
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
10
Terroir in the media : the poetry of people, place and palate
Spielmann, Nathalie
;
Jolly, Sylvie
;
Parisot, Fabrice
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10010421604
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