//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Web 2.0 technologies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Web 2.0 technologies
Social Web
527
Social web
527
Online-Marketing
270
Internet marketing
269
Consumer behaviour
232
Konsumentenverhalten
232
Brand management
149
Markenführung
149
Viral marketing
110
Virales Marketing
110
social media
98
Brand image
92
Markenimage
92
Beziehungsmarketing
90
Relationship marketing
90
Social media
63
Advertising effects
59
Soziales Netzwerk
59
Werbewirkung
59
Social network
58
Advertising
48
Web 2.0-Technologien
48
Werbung
48
Brand
47
Markenartikel
47
Tourism
45
Tourismus
44
Online retailing
43
Online-Handel
43
Holiday behaviour
37
Urlaubsverhalten
37
E-commerce
33
Electronic Commerce
33
Customer integration
30
Kundenintegration
30
Facebook
29
Tourism marketing
28
Tourismusmarketing
28
Internet
26
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
46
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Case study
7
Fallstudie
7
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
German
25
English
23
Author
All
Portmann, Edy
3
Stocker, Alexander
3
Koch, Michael
2
Lattemann, Christoph
2
Richter, Alexander
2
Riemer, Kai
2
Zhu, Feng
2
Aaltonen, Aleksi
1
Ahuja, Vandana
1
Barth, Elena
1
Bax, Ingo
1
Benlian, Alexander
1
Benz, Dominik
1
Berkhoff, Stephan
1
Blaer, Madelene
1
Blumauer, Andreas
1
Bormann, Patrick
1
Burtchen, Christian
1
Böhringer, Martin
1
Chen, Mike Y.
1
Chen, Ying-chen
1
Chintagunta, Pradeep K.
1
Colton, Deborah A.
1
Das, Sanjiv R.
1
Denger, Andrea
1
Diirr, Bruna
1
Egle, Ulrich
1
Eisterlehner, Folke
1
Evans, Geraint
1
Frost, Warwick
1
Gaedke, Yvonne
1
Gangadharbatla, Harsha
1
Garcia, Ana Cristina Bicharra
1
Ghose, Anindya
1
Gopinath, Shyam
1
Greenstein, Shane M.
1
Gretzel, Ulrike
1
Gräfe, Gernot
1
Gu, Yuan
1
Habermann, Frank
1
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
SpringerLink / Bücher
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Psychology & marketing
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Social Software in Unternehmen
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Journal of organizational computing and electronic commerce
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Public choice
9
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Information systems research : ISR
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Long range planning : LRP ; international journal of strategic management
6
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
2
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
3
Ideology and composition among an online crowd : evidence from wikipedians
Greenstein, Shane M.
;
Gu, Yuan
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
67
(
2021
)
5
,
pp. 3067-3086
Persistent link: https://www.econbiz.de/10012581301
Saved in:
4
Online expression as well-be(com)ing : a study of travel blogs on Nepal by Chinese female tourists
Xu, Wenyue
;
Zhang, Xiaoming
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012417884
Saved in:
5
The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
6
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
7
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
8
A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.
;
Poploski, Sharon P.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
Saved in:
9
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
10
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->