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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Soziale Medien"
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Social Web
619
Social web
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Internet marketing
246
Online-Marketing
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202
Consumer behaviour
198
Konsumentenverhalten
198
Viral marketing
106
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106
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103
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103
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80
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Agnihotri, Raj
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Tourism management : research, policies, practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Technological forecasting & social change : an international journal
Journal of business research : JBR
455
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Psychology & marketing
94
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
87
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
622
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
6
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
7
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
8
The travel influencer construct : an empirical exploration and validation
Manthiou, Aikaterini
;
Ulrich, Isabelle
;
Kuppelwieser, Volker
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457728
Saved in:
9
The asymmetric impact of Twitter Sentiment and emotions : impulse response analysis on European tourism firms using micro-data
Polyzos, Stathis
;
Fotiadis, Anestis
;
Huan, Tzung-cheng
- In:
Tourism management : research, policies, practice
104
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015052177
Saved in:
10
How Elon Musk's Twitter activity moves cryptocurrency markets
Ante, Lennart
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250425
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