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isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
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Markenartikel
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Faculty & research / Insead : working paper series
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
European journal of marketing
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
SpringerLink / Bücher
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Springer Gabler Research
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
EBSCOhost eBook Collection
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
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ECONIS (ZBW)
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1
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
2
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
3
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
4
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
5
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
6
Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 75-92)
.
2010
Persistent link: https://www.econbiz.de/10003992352
Saved in:
7
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
8
Neuromarketing und die Illusion von freier individueller Wahlentscheidung
Hildt, Elisabeth
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 317-325)
.
2010
Persistent link: https://www.econbiz.de/10003992390
Saved in:
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