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language:"eng"
~accessRights:"restricted"
~subject:"Big data"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Big data
Online-Marketing
Data protection
956
Datenschutz
956
Consumer behaviour
386
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386
Data security
260
Datensicherheit
260
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167
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139
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129
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116
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Kannan, P. K.
3
Martin, Kelly D.
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2
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2
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of retailing and consumer services
4
Technological forecasting & social change : an international journal
4
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Business & society
2
Global business & economics review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Intereconomics : review of European economic policy
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of competition law & economics
2
Journal of consumer marketing
2
Journal of internet commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Market and competition law review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Review of industrial organization : RIO
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
Accounting research journal
1
Applied economics letters
1
Corporate communications : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
European journal of operational research : EJOR
1
European journal of political economy
1
Games and economic behavior
1
Health care management science : a new journal serving the international health care management community
1
Human systems management : HSM
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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ECONIS (ZBW)
138
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
Intermediaries in the online advertising market
D'Annunzio, Anna
;
Russo, Antonio
- In:
Marketing science
43
(
2024
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014470098
Saved in:
3
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
4
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
5
The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan
;
Jiang, Li
;
Yang, Jian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
Saved in:
6
Trust and digital privacy : willingness to disclose personal information to banking chatbot services
Lappeman, James
;
Marlie, Siddeeqah
;
Johnson, Tamryn
; …
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 337-357
Persistent link: https://www.econbiz.de/10014326884
Saved in:
7
Reproducibility and transparency versus privacy and confidentiality : reflections from a data editor
Vilhuber, Lars
- In:
Journal of econometrics
235
(
2023
)
2
,
pp. 2285-2294
Persistent link: https://www.econbiz.de/10014471456
Saved in:
8
Towards protecting organisations' data by preventing data theft by malicious insiders
Al-Harrasi, Abir
;
Shaikh, Abdul Khalique
;
Al-Badi, Ali
- In:
International journal of organizational analysis
31
(
2023
)
3
,
pp. 875-888
Persistent link: https://www.econbiz.de/10014328558
Saved in:
9
Big web data : challenges related to data, technology, legality, and ethics
Krotov, Vlad
;
Johnson, Leigh Redd
- In:
Business horizons
66
(
2023
)
4
,
pp. 481-491
Persistent link: https://www.econbiz.de/10014333490
Saved in:
10
Privacy regulation and online concentration during demand peaks : evidence from the E-commerce sector
Sabatino, Lorien
;
Sapi, Geza
- In:
Journal of industrial and business economics
50
(
2023
)
2
,
pp. 265-282
Persistent link: https://www.econbiz.de/10014384742
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