//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"fra"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Theorie
Marketing
59
Marketing management
23
Marketingmanagement
23
USA
17
United States
17
marketing
12
Marketing theory
10
Marketingtheorie
10
Theory
10
Firm performance
7
Markenführung
7
Unternehmenserfolg
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Business start-up
5
Emerging economies
5
Entrepreneurship
5
Entrepreneurship approach
5
KMU
5
Relationship marketing
5
SME
5
Schwellenländer
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
entrepreneurial marketing
5
market orientation
5
Agrarprodukt
4
Agricultural product
4
Selling
4
Verkauf
4
Betriebswirtschaftsstudium
3
Graduate business education
3
Großbritannien
3
United Kingdom
3
Agrarpolitik
2
Agricultural policy
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
French
Author
All
Allenby, Greg M.
1
Chohan, Raeesah
1
Christodoulides, George
1
De Kluyver, Cornelis A.
1
Dotson, Jeffrey P.
1
Fackler, Paul L.
1
Farris, Paul W.
1
Foster, William E.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Haves, Dermot J.
1
Hawkins, Matthew A.
1
Khan, M. Sajid
1
Kirchoff, Jon F.
1
Lancaster, Geoff
1
Lehmann, Donald R.
1
Lence, Sergio H.
1
Lim, Weng Marc
1
Livingston, Michael J.
1
Marette, Stéphan
1
Michaelidou, Nina
1
Mérel, Pierre R.
1
Narayanan, Priya
1
Nichols, Bridget Satinover
1
O'Keeffe, Alina
1
Olver, James M.
1
Ozuem, Wilson
1
Rowe, William J.
1
Saak, Alexander E.
1
Schmitt, Bernd
1
Sexton, Richard J.
1
Suzuki, Aya
1
Weinstein, Art
1
Weissmann, Marc Arul
1
more ...
less ...
Published in...
All
American journal of agricultural economics
Journal of strategic marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of forecasting
11
The journal of product & brand management
10
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
Business history
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
European journal of operational research : EJOR
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Business horizons
3
Eastern economic journal
3
Global journal of business research : GJBR
3
International journal of production economics
3
International journal of social entrepreneurship and innovation : IJSEI
3
Inventi impact: retailing & consumer services
3
Journal of business strategy
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of macromarketing
3
Journal of modelling in management
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
4
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
5
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
6
Special Issue on Marketing Science and Health
2020
Persistent link: https://www.econbiz.de/10012405715
Saved in:
7
The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
8
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
9
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
10
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->