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language:"eng"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"ron"
~language:"spa"
~source:"econis"
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Layton, Roger A.
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Australasian marketing journal
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
162
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
74
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of historical research in marketing
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Springer eBook Collection
48
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Journal of macromarketing
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41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
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Journal of strategic marketing
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship : JRME
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Springer eBook Collection / Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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The marketing review
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Premier reference source
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Journal of marketing research : JMR
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Springer eBook Collection / Business and Management
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Business horizons
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Legends in marketing
21
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2
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1
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
2
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
3
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
4
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
5
Assessing authentically : learnings from marketing educators
Montano, S.
;
Gill-Simmen, L.
;
Lee, D.
;
Walsh, L.
;
Duffy, D.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1677-1709
Persistent link: https://www.econbiz.de/10014450109
Saved in:
6
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
7
Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy
Hackley, Christopher E.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 20-31
Persistent link: https://www.econbiz.de/10014305493
Saved in:
8
Transhumanisms, geneticised markets and perfectible consumers
2022
Persistent link: https://www.econbiz.de/10013206587
Saved in:
9
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
Saved in:
10
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
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