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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
~subject:"Customer value"
~subject:"Unternehmenserfolg"
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B-to-B-Marketing
Customer value
Unternehmenserfolg
Marketing
68
Lieferantenmanagement
29
Marketing management
29
Marketingmanagement
29
Supplier relationship management
29
Business-to-business marketing
26
industrial marketing
22
business marketing
19
USA
13
United States
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Graduate economics education
5
Innovation
5
Selling
5
Verkauf
5
Wirtschaftsstudium
5
Brand management
4
Firm performance
4
High technology
4
Hochtechnologie
4
Internet marketing
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Online-Marketing
4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Business ethics
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Ethics
3
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3
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Helm, Roland
2
Honeycutt, Earl D.
2
Kim, Namwoon
2
Krinner, Stephanie
2
Lichtenthal, J. David
2
Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Wilson, David T.
2
Akrout, Houcine
1
Asseraf, Yoel
1
Besson, Ekaterina
1
Bocconcelli, Roberta
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Chan, Ricky Y. K.
1
Chang, Dae Ryun
1
Ching, Lim Ai
1
Dant, Rajiv P.
1
Dubinsky, Alan J.
1
Eisend, Martin
1
Endres, Herbert
1
Ennew, Christine T.
1
Fiegenbaum, Avshalom
1
Fine, Leslie M.
1
Grandinetti, Roberto
1
Heiman, Bruce A.
1
Huang, Ching-yun
1
Huang, Wen-yeh
1
Hutt, Michael D.
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Im, Subin
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Krishnan, Vijaykumar
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Lee, Heesang
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Lee, Kyoung Woo
1
Lennerts, Silke
1
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Business horizons
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business research : JBR
17
The journal of business & industrial marketing
17
Marketing in the emerging markets of Islamic countries
10
Journal of marketing
6
Cogent business & management
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
5
International business review : the official journal of the European International Business Academy
4
Marketing intelligence & planning
4
Handbook of research on Asian business
3
International journal of business performance management
3
International journal of innovation management
3
International marketing review
3
Journal of entrepreneurship in emerging economies
3
Journal of international marketing
3
Journal of marketing management : MM
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Elgar original reference
2
Global business and finance review
2
International journal of business competition and growth : IJBCG
2
International journal of business environment : IJBE
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of enterprising culture
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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ECONIS (ZBW)
29
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
6
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
7
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
8
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
9
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
10
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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