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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~language:"und"
~subject:"Ethik"
~subject:"Marketing theory"
~subject:"USA"
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Does marketing need reform? : fresh perspectives on the future
SpringerLink / Bücher
37
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
29
Journal of business research : JBR
26
Journal of marketing management : MM
26
Journal of business ethics : JOBE
22
Journal of historical research in marketing
22
Journal of the Academy of Marketing Science
21
Springer eBook Collection / Business and Economics
21
AMS review : official publication of the Academy of Marketing Science
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of macromarketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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European journal of marketing : EJM
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Marketing theory
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Political marketing in the United States
13
Journal of business-to-business marketing
12
Journal of marketing education : JME
12
Australasian marketing journal
10
Marketing intelligence & planning
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Series / American Marketing Association
10
American journal of agricultural economics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Springer eBook Collection / Business and Management
8
Journal of marketing theory and practice : JMTP
7
Journal of strategic marketing
7
The SAGE handbook of marketing ethics
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
History of marketing thought ; Volume 3
6
International journal of islamic marketing and branding
6
The journal of business & industrial marketing
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
AMA educators' proceedings
5
Business horizons
5
Enterprise & society : the international journal of business history
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1
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
2
The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 64-68)
.
2006
Persistent link: https://www.econbiz.de/10003430094
Saved in:
3
Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
Saved in:
4
Does marketing need to transcend modernity?
Firat, A. Fuat
;
Dholakia, Nikhilesh
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 126-133)
.
2006
Persistent link: https://www.econbiz.de/10003430130
Saved in:
5
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
6
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
Saved in:
7
Marketing to the new customer majority
Wolfe, David B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 166-171)
.
2006
Persistent link: https://www.econbiz.de/10003430301
Saved in:
8
Marketing or marketers : what or who needs reforming?
Grover, Rajiv
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 252-260)
.
2006
Persistent link: https://www.econbiz.de/10003430347
Saved in:
9
Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
Saved in:
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