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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Economic papers / Warsaw School of Economics, Institute for International Studies"
~isPartOf:"Journal of business research : JBR"
~subject:"Decision making"
~subject:"Firmenimage"
~subject:"Internet"
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Decision making
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Balmer, John M.T.
1
Beliaeva, Tatiana
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Lazarević-Moravčević, Marija
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Morita, Takashi
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Economic analysis : EA
Economic papers / Warsaw School of Economics, Institute for International Studies
Journal of business research : JBR
European Journal of Marketing
18
Marketing Intelligence & Planning
14
Journal of Consumer Marketing
11
International Journal of Bank Marketing
5
European journal of marketing : EJM
4
International Journal of Contemporary Hospitality Management
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Journal of Business & Industrial Marketing
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Journal of modelling in management
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Qualitative Market Research: An International Journal
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Young Consumers
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EBSCOhost eBook Collection
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Electronic markets : the international journal on networked business
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International Journal of Pharmaceutical and Healthcare Marketing
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International Journal of Physical Distribution & Logistics Management
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International journal of economic research
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International journal of internet marketing and advertising : IJIMA
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Managerial Psychology
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Journal of Marketing Practice: Applied Marketing Science
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Journal of Product & Brand Management
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Journal of business ethics : JOBE
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management Decision
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Online Information Review
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Proceedings series / American Marketing Association
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The Bottom Line
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The journal of brand management : an international journal
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Working papers / Federal Reserve Bank of Philadelphia, Research Department
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A master class in brand planning : the timeless works of Stephen King
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1
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Social responsibility of banks in the function of comparative advantage on the market
Raicevic, Milica
;
Mitrovic, Dijana Medenica
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10012061746
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
6
Is the internet marketing in passenger car industry effective?: a japanese experience
Morita, Takashi
;
Morita, Ken
- In:
Economic papers / Warsaw School of Economics, Institute …
32
(
2002
),
pp. 9-30
Persistent link: https://www.econbiz.de/10001740209
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