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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~language:"por"
~source:"econis"
~subject:"Marketing theory"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory
Theorie
Marketing
80
Marketing management
22
Marketingmanagement
22
Consumer behaviour
8
Konsumentenverhalten
8
Marketingtheorie
8
Großbritannien
7
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7
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European journal of marketing : EJM
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
23
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of macromarketing
16
Journal of the Academy of Marketing Science
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of business research : JBR
14
Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of forecasting
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Operations research
8
Australasian marketing journal
7
Journal of strategic marketing
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice : JMTP
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
International journal of islamic marketing and branding
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
Journal of business-to-business marketing
3
Journal of customer behaviour
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing education : JME
3
Journal of modelling in management
3
Journal of political economy
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of business & industrial marketing
3
The marketing review
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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1
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
2
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
3
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
4
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
5
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
6
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
7
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
8
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
9
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
10
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
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