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language:"eng"
~isPartOf:"Health marketing quarterly"
~subject:"Pharmaindustrie"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Heilmittel"
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Pharmaindustrie
Theory
Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
25
Werbewirkung
25
Consumer behaviour
20
Konsumentenverhalten
20
Pharmaceutical industry
17
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12
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7
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7
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prescription drugs
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5
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5
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5
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5
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direct-to-consumer advertising
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Aikin, Kathryn J.
3
Sullivan, Helen W.
2
Alameddine, Sarah
1
Alperstein, Neil M.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Broekemier, Gregory M.
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Burke, Panne
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Burkink, Tim J.
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Dash, Sampada Kumar
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1
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1
Helme, Donald W.
1
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Jiang, Pingjun
1
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1
Khanfar, Nile M.
1
Kiernicki, Kristen
1
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Lopez-Trigo, Paula
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Mannis, Shane
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Health marketing quarterly
Journal of health economics
46
International journal of pharmaceutical and healthcare marketing : IJPHM
37
Health economics
35
The European journal of health economics : HEPAC ; health economics in prevention and care
35
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of industrial organization
13
Applied economics
12
Health economics review
12
International journal of health economics and management
12
Review of industrial organization : RIO
11
Technological forecasting & social change : an international journal
11
International journal of pharmaceutical and healthcare marketing
10
The European journal of health economics
10
Economics letters
8
Journal of business ethics : JOBE
8
Applied economics letters
7
European journal of operational research : EJOR
7
International journal of production economics
7
Journal of pharmaceutical finance, economics & policy
7
Manufacturing & service operations management : M & SOM
7
Health care management science
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of public policy & marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Omega : the international journal of management science
6
Technology analysis & strategic management
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Journal of public economic theory
5
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ECONIS (ZBW)
17
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17
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
10
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
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