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language:"eng"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of business competition and growth : IJBCG"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Internet
Konsumentenverhalten
Marketing
53
Marketing management
23
Marketingmanagement
23
Consumer behaviour
14
USA
11
United States
11
marketing
7
Betriebswirtschaftsstudium
6
Beziehungsmarketing
6
Graduate business education
6
Market research
6
Marktforschung
6
Relationship marketing
6
Strategic management
6
Strategisches Management
6
Brand management
5
Firm performance
5
Markenführung
5
Marketing strategy
5
Unternehmenserfolg
5
Curriculum
4
KMU
4
Lehrplan
4
Marketing theory
4
Marketingtheorie
4
Michael J. Thomas
4
SME
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Viral marketing
4
Virales Marketing
4
Competitive advantage
3
Corporate culture
3
Didactics
3
Didaktik
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E-commerce
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3
Großbritannien
3
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3
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Aufsatz in Zeitschrift
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16
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Rajagopal
2
Bent, Richard
1
Button, Dixie
1
Caratù, Myriam
1
Carey, Robin
1
Cavazzani, Paola
1
Cruz, Cassiana Maris Lima
1
Finn, Adam
1
Fyfe, Jo
1
Gallagher, Damian
1
Gilmore, Audrey
1
Griffin, Deborah
1
Hermes, Lisiane Caroline Rodrigues
1
Khare, Arpita
1
Klepek, Martin
1
Kvíčala, Daniel
1
Madi, Aziz
1
Madichie, Nnamdi O.
1
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1
Marcon, Érico
1
Medeiros, Janine Fleith de
1
Murtiasih, Sri
1
O'Cass, Aron
1
O'Connor, Christina
1
Ryding, Daniella
1
Saren, Michael
1
Seaman, Claire
1
Siringoringo, Hotniar
1
Sucherly, Sucherly
1
Vignali, Gianpaolo
1
Wang, Luming
1
Wang, Yen-Yin
1
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1
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International journal of business and globalisation : IJBG
International journal of business competition and growth : IJBCG
Marketing intelligence & planning
Journal of business research : JBR
32
Journal of Islamic marketing : JIMA
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Journal of Islamic marketing
10
Psychology & marketing
9
Cogent business & management
8
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
The journal of consumer marketing
7
Business horizons
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
Journal of modelling in management
6
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
Journal of international food & agribusiness marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of product & brand management
5
European research studies
4
International journal of economic research
4
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ECONIS (ZBW)
16
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1
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10
of
16
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date (newest first)
date (oldest first)
1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
Business internet use in small, family owned and managed hotels in Scotland
Fyfe, Jo
;
Bent, Richard
;
Seaman, Claire
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10012168703
Saved in:
3
Evolution of impulse buying
Button, Dixie
- In:
International journal of business competition and …
7
(
2020
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10012506220
Saved in:
4
21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
5
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
6
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
7
Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
Saved in:
8
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
9
Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron
;
Griffin, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
Saved in:
10
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
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