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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Betriebliche Wertschöpfung"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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Betriebliche Wertschöpfung
United States
Unternehmenserfolg
Welt
Marketing
41
Marketing management
12
Marketingmanagement
12
Marketing theory
10
Marketingtheorie
10
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Consumer behaviour
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Lilien, Gary L.
3
Stremersch, Stefan
3
Kayande, Ujwal
2
Lehmann, Donald R.
2
Roberts, John H.
2
Alavi, Sascha
1
Becker, Maren
1
Camacho, Nuno
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
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Ding, Min
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Erguncu, Selin
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Erickson, Gary M.
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Germann, Frank
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1
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Hulland, John
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Imschloß, Monika
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Jacobson, Robert
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Jayachandran, Satish
1
Johansson, Johny K.
1
Katsikeas, Constantine S.
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Kumar, Binay
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Liechty, John
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Morgan, Neil A.
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Pauwels, Koen
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Rajab, Thomas
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Rangaswamy, Arvind
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Reinartz, Werner J.
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Schmidt, Martin
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Schmitz, Christian
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Somosi, Agnes
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Vanneste, Sofie
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Verniers, Isabel
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Wang, Fang
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
21
SpringerLink / Bücher
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
16
Journal of business-to-business marketing
13
Political marketing in the United States
13
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Journal of historical research in marketing
11
Marketing intelligence & planning
11
The journal of business & industrial marketing
11
Marketing in the emerging markets of Islamic countries
10
Journal of business ethics : JOBE
9
Journal of strategic marketing
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
Australasian marketing journal
7
Marketing theory
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Cogent business & management
6
European journal of marketing : EJM
6
International marketing review
6
Journal of macromarketing
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International business review : the official journal of the European International Business Academy
5
International journal of business competition and growth : IJBCG
5
International journal of technology marketing : IJTMkt
5
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ECONIS (ZBW)
15
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10
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15
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
4
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
5
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
6
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
7
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
8
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
9
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
10
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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