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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Health"
~subject:"Marketing academia"
~subject:"Marketing science"
~subject:"Marketing theory"
~subject:"Marktforschung"
~subject:"Value creation"
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Stremersch, Stefan
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Lehmann, Donald R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
38
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
34
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
25
Springer eBook Collection / Business and Economics
22
Journal of historical research in marketing
18
Journal of business research : JBR
17
Journal of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of macromarketing
15
AMS review : official publication of the Academy of Marketing Science
13
Marketing theory
13
European journal of marketing : EJM
10
Journal of marketing
9
Journal of marketing research : JMR
9
Marketing intelligence & planning
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Australasian marketing journal
7
Developments in marketing science: proceedings of the Academy of Marketing Science
7
Journal of business-to-business marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of forecasting
6
International journal of market research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Springer eBook Collection / Business and Management
6
International series in operations research & management science
5
International series in quantitative marketing
5
Journal of Islamic marketing : JIMA
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
Springer eBook Collection
5
The journal of business & industrial marketing
5
The marketing review
5
Edward Elgar E-Book Archive
4
Foundations and trends in marketing : FTMKT
4
JETRO books on-demand
4
Legends in marketing
4
McGraw-Hill series in marketing
4
Review of marketing research
4
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ECONIS (ZBW)
15
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
3
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
6
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
7
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
8
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
9
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
10
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
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