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language:"eng"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"und"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"Theorie"
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Konsumentenverhalten
SME
Theorie
Marketing
78
Marketing management
20
Marketingmanagement
20
Consumer behaviour
15
Weinbau
15
Wine industry
15
Marketing theory
14
Marketingtheorie
14
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14
Wine
14
Peter F. Drucker
11
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11
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11
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10
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8
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8
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7
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7
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7
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Almeida, Nuno
1
Babin, Barry J.
1
Boles, James S.
1
Bruwer, Johan
1
Byrd, Erick T.
1
Caruana, Albert
1
Chari, Simos
1
Charters, Stephen
1
Dodd, Tim
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Dowling, Katharina
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1
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1
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1
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1
Klapper, Daniel
1
Kono, Ken
1
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1
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1
Mansfield, Anna Katharine
1
Morgan, Neil A.
1
Moulard, Julie
1
Parsana, Sohil
1
Pinho, Guilherme da Mata
1
Ramos, Paulo
1
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1
Santos, Vasco
1
Shankar, Venkatesh
1
Sirgy, M. Joseph
1
Soares, Ariel Barros Pirangy
1
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1
Spann, Martin
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International journal of wine business research : IJWBR
Journal of the Academy of Marketing Science
Journal of business research : JBR
47
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of Islamic marketing : JIMA
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of marketing management : MM
18
SpringerLink / Bücher
17
European journal of marketing : EJM
15
Marketing theory
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
Journal of research in marketing and entrepreneurship : JRME
11
Journal of strategic marketing
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Psychology & marketing
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
Asia Pacific journal of marketing and logistics
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of research in marketing and entrepreneurship
9
Premier reference source
9
Edward Elgar E-Book Archive
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Journal of modelling in management
8
Operations research
8
International journal of internet marketing and advertising : IJIMA
7
Journal of historical research in marketing
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing
7
Journal of retailing and consumer services
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
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ECONIS (ZBW)
18
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18
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1
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
2
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
6
Wine tourist valuation of information sources : the role of prior travel
Byrd, Erick T.
;
Farber Canziani, Bonnie
;
Boles, James S.
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10011814612
Saved in:
7
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
8
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
9
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
10
Consumers' luxury value perception in the Brazilian premium beer market
Thomé, Karim Marini
;
Pinho, Guilherme da Mata
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10011641665
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