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language:"eng"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Marketing management"
~subject:"United States"
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Marketing management
United States
Marketing
258
Marketingmanagement
81
Consumer behaviour
40
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40
USA
31
Ethics
25
Ethik
24
Business ethics
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22
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Kumar, V.
3
Burnaz, Sebnem
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Fam, Kim Shyan
2
Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
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Mahajan, Vijay
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of marketing management : MM
31
SpringerLink / Bücher
26
Journal of business-to-business marketing
25
European journal of marketing : EJM
24
Journal of strategic marketing
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of the Academy of Marketing Science
17
Journal of Islamic marketing : JIMA
16
Journal of marketing education : JME
16
AMS review : official publication of the Academy of Marketing Science
15
Business horizons
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing theory
14
McGraw-Hill/Irwin series in marketing
14
Journal of macromarketing
13
Journal of research in marketing and entrepreneurship : JRME
13
Political marketing in the United States
13
Springer eBook Collection
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of historical research in marketing
10
Journal of marketing communications
10
The marketing review
10
Cogent business & management
9
Does marketing need reform? : fresh perspectives on the future
9
International journal of wine business research : IJWBR
9
Journal of research in marketing and entrepreneurship
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
OECD Health Statistics
9
Series / American Marketing Association
9
Springer eBook Collection / Business and Management
9
American journal of agricultural economics
8
Australasian marketing journal
8
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101
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
4
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
5
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
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