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language:"eng"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Marketing management"
~subject:"Welt"
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Marketing management
Welt
Marketing
202
Marketingmanagement
78
Consumer behaviour
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21
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20
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marketing
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Alqahtani, Nasser
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Journal of business research : JBR
Journal of business strategy
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of research in marketing and entrepreneurship
Industrial marketing management : the international journal for industrial and high-tech firms
53
SpringerLink / Bücher
35
Journal of marketing management : MM
23
European journal of marketing : EJM
22
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
Marketing theory
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of the Academy of Marketing Science
13
Springer eBook Collection
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Springer eBook Collection / Business and Economics
8
EBSCOhost eBook Collection
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of historical research in marketing
7
Premier reference source
7
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7
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ECONIS (ZBW)
86
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86
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
3
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
4
A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab
;
Dent, Michael M.
;
Mansor, Nur Naha Abu
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
Saved in:
5
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
6
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
7
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
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