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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"World"
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Markenführung
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Marketing management
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Marketing
163
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Consumer behaviour
32
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32
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17
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Ko, Eunju
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Lim, Weng Marc
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
53
SpringerLink / Bücher
38
Journal of marketing management : MM
25
European journal of marketing : EJM
24
Journal of strategic marketing
24
Journal of marketing
20
Marketing intelligence & planning
20
The journal of business & industrial marketing
19
Journal of Islamic marketing : JIMA
18
Journal of business-to-business marketing
17
Marketing theory
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
AMS review : official publication of the Academy of Marketing Science
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of macromarketing
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
The journal of product & brand management
12
International journal of islamic marketing and branding
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in marketing and entrepreneurship
11
Journal of marketing communications
10
Premier reference source
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
9
International journal of wine business research : IJWBR
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
OECD Health Statistics
9
EBSCOhost eBook Collection
8
International marketing review
8
Journal of business ethics : JOBE
8
Journal of historical research in marketing
8
Journal of marketing education : JME
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ECONIS (ZBW)
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
3
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
4
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
8
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
9
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
10
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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