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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of macromarketing"
~language:"hrv"
~subject:"Firm performance"
~subject:"Innovation"
~subject:"Marketing management"
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Firm performance
Innovation
Marketing management
Marketing
82
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
Marketingmanagement
25
industrial marketing
22
business marketing
19
Marketing theory
17
Marketingtheorie
17
macromarketing
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11
marketing
10
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marketing systems
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sustainability
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Bibliometrics
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marketing ethics
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Helm, Roland
2
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2
Lim, Weng Marc
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1
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1
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Journal of business-to-business marketing
Journal of macromarketing
Journal of business research : JBR
70
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
25
SpringerLink / Bücher
25
European journal of marketing : EJM
23
Journal of marketing
22
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
19
The journal of business & industrial marketing
19
Marketing intelligence & planning
17
Journal of Islamic marketing : JIMA
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Journal of research in marketing and entrepreneurship
10
Marketing in the emerging markets of Islamic countries
10
Journal of Islamic marketing
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Marketing i menedžment innovacij : m&mi
7
Series / American Marketing Association
7
The marketing review
7
EBSCOhost eBook Collection
6
Edward Elgar E-Book Archive
6
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ECONIS (ZBW)
25
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1
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
2
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
3
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
4
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
5
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
6
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
7
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
8
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
9
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
10
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
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