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language:"eng"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Internet
Konsumentenverhalten
Consumer behaviour
10
Marketing
10
marketing
10
Advertising
6
Brand management
6
Markenführung
6
Werbung
6
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Werbewirkung
4
Beziehungsmarketing
3
Relationship marketing
3
social media
3
Brand image
2
Cultural identity
2
Customer satisfaction
2
Facebook
2
Happiness
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
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Peru
2
Sales promotion
2
Satisfaction
2
VOSviewer
2
Verkaufsförderung
2
Zufriedenheit
2
loyalty
2
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Billboard Hot 100
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Aufsatz in Zeitschrift
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Banerjee, Neelotpaul
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Dias, Álvaro Lopes
1
Díaz Loving, Rolando
1
Dórea, Reinaldo Joaquim dos S.
1
Fullerton, Sam
1
Gupta, Shruti
1
Hazari, Sunil
1
Lee, Jungki
1
Marques, Susana Henriques
1
Neto, José Adolfo de Almeida
1
Pipoli de Azambuja, Gina María
1
Pirsch, Julie
1
Rocha, Mariana Bussab Porto da
1
Rodrigues, Luciano B.
1
Rodríguez Peña, Gustavo
1
Sethna, Beheruz N.
1
Silva, Diogo A. Lopes
1
Singh, Ramendra Pratap
1
Soler-Anguiano, Francisco Leonardo
1
Strehlau, Vivian Iara
1
Sánchez-Olmos, Cande
1
Tarazona Vargas, Enver
1
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Journal of international consumer marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
32
Journal of Islamic marketing : JIMA
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Journal of Islamic marketing
10
Psychology & marketing
9
Cogent business & management
8
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing research : JMR
7
Journal of modelling in management
7
The journal of consumer marketing
7
Business horizons
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international food & agribusiness marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
The journal of product & brand management
5
European research studies
4
International journal of business and globalisation : IJBG
4
International journal of business competition and growth : IJBCG
4
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
2
The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo
;
Zeelenberg, Marcel
; …
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10014321437
Saved in:
3
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
4
Environmental labeling : an analysis of the past 22 years of research
Dórea, Reinaldo Joaquim dos S.
;
Silva, Diogo A. Lopes
; …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10013167320
Saved in:
5
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
6
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
7
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da
;
Strehlau, Vivian Iara
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Saved in:
8
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
9
An examination of Korean consumers' sentiments toward technology-based business practices
Lee, Jungki
;
Fullerton, Sam
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011965984
Saved in:
10
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
Saved in:
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