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language:"eng"
~isPartOf:"Journal of marketing"
~subject:"E-commerce"
~type:"article"
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Search: subject_exact:"Verbraucherbefragung"
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E-commerce
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
28
Online-Marketing
28
Social Web
27
Social web
27
Marketing management
25
Marketingmanagement
25
Preismanagement
22
Pricing strategy
22
Advertising effects
21
Brand
21
Einzelhandel
21
Markenartikel
21
Retail trade
21
Viral marketing
21
Virales Marketing
21
Werbewirkung
21
Online retailing
20
Online-Handel
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USA
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United States
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Advertising
17
Werbung
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Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Theorie
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Theory
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Electronic Commerce
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12
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Chandukala, Sandeep R.
2
Palmatier, Robert W.
2
Allen, B. J.
1
Avery, Jill
1
Bleier, Alexander
1
Caldieraro, Fabio
1
Caravella, Mary
1
Cunha, Marcus
1
Deighton, John
1
Fang, Eric
1
Geyskens, Inge
1
Gielens, Katrijn
1
Gijsbrechts, Els
1
Gretz, Richard T.
1
Harmeling, Colleen M.
1
Houston, Mark B.
1
Huang, Minxue
1
Jamal, Zainab
1
Janakiraman, Ramkumar
1
Kozlenkova, Irina V.
1
Li, Jing
1
Lim, Joon Ho
1
Liu, Qing
1
Lu, Xianghua
1
Luo, Xueming
1
Mallapragada, Girish
1
Moe, Wendy W.
1
Moriguchi, Takeshi
1
Reddy, Srinivas K.
1
Rishika, Rishika
1
Shulman, Jeffrey D.
1
Steenburgh, Thomas J.
1
Stephen, Andrew T.
1
Tan, Yong-Chin
1
Trusov, Michael
1
Xiao, Bangming
1
Yang, Sha
1
Zhang, Jonathan Z.
1
Zhang, Yuchi
1
Zhou, Qiang
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Journal of marketing
Journal of retailing and consumer services
157
Journal of business research : JBR
66
Electronic commerce research
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Asia Pacific journal of marketing and logistics
24
International journal of retail & distribution management
24
Cogent business & management
23
Journal of electronic commerce research : JECR
23
International journal of hospitality management
22
The international review of retail, distribution and consumer research
22
International journal of electronic commerce : IJEC
21
Journal of fashion marketing and management
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
Psychology & marketing
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
Journal of the Academy of Marketing Science
14
Global business review
13
International journal of electronic customer relationship management : IJECRM
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
12
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1
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio
;
Zhang, Jonathan Z.
;
Cunha, Marcus
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
Saved in:
7
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
8
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
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