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language:"eng"
~isPartOf:"Journal of marketing communications"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Marketing management
11
Marketing
10
marketing
6
Consumer behaviour
4
Communication
3
Kommunikation
3
Advertising
2
Bibliometrics
2
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marketing communication
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Beziehungsmarketing
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Cause-Related Marketing
1
Cause-related marketing
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China
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Competitive advantage
1
Computerspiel
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Cryptic marketing
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Cultural identity
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Akusua Agyapomaa Obeng, Samuela
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antheunis, Marjolijn L.
1
Bech-Larsen, Tino
1
Bell, Monique
1
Blanc, Simone
1
Bleize, Daniëlle N. M.
1
Borra, Danielle
1
Chen, Lu
1
Choong, Kelly
1
Drennan, Judy
1
Elgoul, Siham
1
Ghanem, Salma
1
Johansen, Trine Susanne
1
Kalliny, Morris
1
Kerr, Gayle
1
Kolosova, Olga
1
Koronaki, Eirini
1
Kyrousi, Antigone G.
1
Lings, Ian
1
Massaglia, Stefano
1
Merlino, Valentina Maria
1
Muirhead, Bruce
1
Nath, Pravin
1
Richards, Jef
1
Schultz, Don E.
1
Sokolovskiy, Konstantin
1
Sparacino, Antonina
1
Terry, Leigh
1
Weber, Ian
1
Weeks, Clinton S.
1
Yousaf, Salman
1
Zhang, Mengze
1
Zotou, Athina Y.
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Journal of marketing communications
Journal of business research : JBR
82
Industrial marketing management : the international journal for industrial and high-tech firms
53
SpringerLink / Bücher
35
Journal of marketing management : MM
31
European journal of marketing : EJM
29
Journal of strategic marketing
25
Marketing theory
25
Journal of Islamic marketing : JIMA
24
Marketing intelligence & planning
22
Journal of marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business-to-business marketing
17
Springer eBook Collection
17
The journal of business & industrial marketing
17
International journal of islamic marketing and branding
16
International journal of wine business research : IJWBR
16
Journal of the Academy of Marketing Science
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Cogent business & management
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Premier reference source
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of Islamic marketing
13
Journal of macromarketing
13
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
McGraw-Hill/Irwin series in marketing
12
Journal of business ethics : JOBE
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
10
EBSCOhost eBook Collection
10
Journal of retailing and consumer services
10
European research studies
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of research in marketing and entrepreneurship
9
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ECONIS (ZBW)
13
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1
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
2
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
3
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
4
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
5
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
6
Reaching subculture markets : the cryptic marketing approach
Choong, Kelly
;
Drennan, Judy
;
Weeks, Clinton S.
;
Weber, Ian
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10012424772
Saved in:
7
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
8
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
9
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
10
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
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