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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Problems and perspectives in management : PPM ; international research journal"
~subject:"Theorie"
~subject:"marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Emeagwali, Okechukwu Lawrence
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Problems and perspectives in management : PPM ; international research journal
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of marketing management : MM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of consumer studies
13
Journal of marketing education : JME
13
Business history
12
Marketing theory
12
International journal of forecasting
11
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
European research studies
9
Health marketing quarterly
9
Journal of macromarketing
9
Operations research
9
Psychology & marketing
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international food & agribusiness marketing
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
European journal of international management : EJIM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of business research : JBR
6
Journal of education for business
6
Journal of internet commerce
6
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ECONIS (ZBW)
18
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18
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1
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
2
Assessing authentically : learnings from marketing educators
Montano, S.
;
Gill-Simmen, L.
;
Lee, D.
;
Walsh, L.
;
Duffy, D.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1677-1709
Persistent link: https://www.econbiz.de/10014450109
Saved in:
3
Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy
Hackley, Christopher E.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 20-31
Persistent link: https://www.econbiz.de/10014305493
Saved in:
4
Transhumanisms, geneticised markets and perfectible consumers
2022
Persistent link: https://www.econbiz.de/10013206587
Saved in:
5
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
Saved in:
6
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
7
Navigating the job market with gender research
Cherup, Abigail Nappier
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10012515254
Saved in:
8
Patriarchal marketing and the symbolic annihilation of women
Gurrieri, Lauren
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10012515264
Saved in:
9
Marketing and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
10
Motivation among travel agents in India : the moderating role of employee's expertise and marital status
Dey, Sandeep Kumar
;
Khan, Khurram Ajaz
;
Tučkova, Zuzana
; …
- In:
Problems and perspectives in management : PPM ; …
18
(
2020
)
2
,
pp. 453-465
Persistent link: https://www.econbiz.de/10012303035
Saved in:
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