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language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"The journal of product & brand management"
~language:"lat"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
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Davis, Joel J.
2
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Chen, Jinyan
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Delbaere, Majorie
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
The journal of product & brand management
Health marketing quarterly
26
International journal of pharmaceutical and healthcare marketing : IJPHM
23
OECD Health Statistics
9
NBER working paper series
8
NBER Working Paper
7
Journal of advertising research
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of law & economics
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Working paper / National Bureau of Economic Research, Inc.
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Applied economics
2
International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Research paper
2
The journal of business & industrial marketing
2
American Society of Health Economists (ASHEcon) Paper
1
American economic journal
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American economic journal : a journal of the American Economic Association
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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CESifo Working Paper Series
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CESifo working papers
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Central European journal of operations research
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Discussion paper / Center for Economic Research, Tilburg University
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ECONIS (ZBW)
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
3
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
4
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
5
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
6
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
7
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
8
Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin
;
Lee, Chunsik
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
Saved in:
9
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
10
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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