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language:"eng"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Theorie
marketing
59
Marketing
20
Consumer behaviour
17
Konsumentenverhalten
17
Theory
17
pricing
17
Advertising
12
Werbung
12
competitive strategy
11
Competitive strategy
10
Wettbewerbsstrategie
10
Game theory
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Spieltheorie
9
economics
9
Brand management
7
Preismanagement
7
Pricing strategy
7
Einzelhandel
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
advertising and media
6
Advertising effects
5
Distribution channel
5
Market structure
5
Marktstruktur
5
USA
5
United States
5
Vertriebsweg
5
Werbewirkung
5
Beziehungsmarketing
4
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4
Decision
4
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Aufsatz in Zeitschrift
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24
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English
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Thomadsen, Raphael
2
Aksoy-Pierson, Margaret
1
Alexandrov, Alexei
1
Allon, Gad
1
Baldassi, Carlo
1
Banerjee, Neelotpaul
1
Bhargava, Hemant K.
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Cerreia-Vioglio, Simone
1
Dhar, Tirtha
1
Dias, Álvaro Lopes
1
Fader, Peter
1
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1
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1
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1
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1
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1
Hazari, Sunil
1
Hwang, Minha
1
Israeli, Ayelet
1
Kannan, Karthik N.
1
Kolay, Sreya
1
Krishnan, Ramayya
1
Leider, Stephen
1
Ma, Liye
1
Maccheroni, Fabio
1
Marinacci, Massimo
1
Marques, Susana Henriques
1
Montgomery, Alan
1
Peterson, Jonathan R.
1
Pirazzini, Marco
1
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1
Rhee, Ki-eun
1
Sahin, Ozge
1
Schneider, Henry S.
1
Scott Morton, Fiona
1
Selove, Matthew
1
Sethna, Beheruz N.
1
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Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
20
International journal of forecasting
11
The journal of product & brand management
10
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
Business history
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
European journal of operational research : EJOR
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Global business review
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Business horizons
3
Eastern economic journal
3
Global journal of business research : GJBR
3
International journal of production economics
3
International journal of social entrepreneurship and innovation : IJSEI
3
Inventi impact: retailing & consumer services
3
Journal of business strategy
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of macromarketing
3
Journal of modelling in management
3
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ECONIS (ZBW)
24
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
Saved in:
3
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
4
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
5
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
6
A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Baldassi, Carlo
;
Cerreia-Vioglio, Simone
;
Maccheroni, Fabio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5075-5093
Persistent link: https://www.econbiz.de/10012390763
Saved in:
7
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
8
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
9
Multiattribute loss aversion and reference dependence : evidence from the performing arts industry
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011819593
Saved in:
10
Beautiful lemons : adverse selection in durable-goods markets with sorting
Peterson, Jonathan R.
;
Schneider, Henry S.
- In:
Management science : journal of the Institute for …
63
(
2017
)
9
,
pp. 3111-3127
Persistent link: https://www.econbiz.de/10011749036
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