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language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~language:"pol"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Marketing
64
Entrepreneurship
29
Entrepreneurship approach
29
Marketing management
15
Marketingmanagement
15
USA
15
United States
15
Business start-up
11
Unternehmensgründung
11
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10
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10
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Hills, Gerald E.
3
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of research in marketing and entrepreneurship : JRME
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
17
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ECONIS (ZBW)
65
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1
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1
Developing entrepreneurial and employability attributes through marketing projects with SMEs
O'Leary, Simon
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011754232
Saved in:
2
The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
Saved in:
3
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
4
An outsider’s inside view of ethnic entrepreneurship
McPherson, Mark
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 63-89
Persistent link: https://www.econbiz.de/10011598701
Saved in:
5
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
6
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
7
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
8
Networks and marketing in small professional service businesses
Menelec, Valerie
;
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011439581
Saved in:
9
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
10
Marketing and innovation in business
Vrontis, Demetris
(
ed.
);
Christofi, Michael
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011418385
Saved in:
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