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language:"eng"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~language:"deu"
~subject:"Markenführung"
~subject:"SME"
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Markenführung
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Marketing
36
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28
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Marketing management
12
Marketingmanagement
12
Business start-up
10
Entrepreneurial marketing
10
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Carson, David
2
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1
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1
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Kilenthong, Pitsamorn
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O'Leary, Simon
1
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1
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Journal of research in marketing and entrepreneurship : JRME
SpringerLink / Bücher
25
Journal of business research : JBR
23
Journal of strategic marketing
11
Springer eBook Collection
11
Journal of research in marketing and entrepreneurship
10
The journal of product & brand management
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Business history
7
Europäische Hochschulschriften / 5
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cogent business & management
6
European journal of marketing : EJM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Markenbrand
6
Springer eBook Collection / Business and Economics
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
Eurasian studies in business and economics
5
International journal of islamic marketing and branding
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of promotion management : innovations in planning and applied research
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Marketing intelligence & planning
5
Palgrave Studies of Marketing in Emerging Economies
5
Small business economics : an entrepreneurship journal
5
The brand challenge : adapting branding to sectorial imperatives
5
The journal of business & industrial marketing
5
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
4
Asia Pacific journal of marketing and logistics
4
Gabler Edition Wissenschaft
4
International journal of internet marketing and advertising : IJIMA
4
International marketing review
4
Journal of marketing
4
Journal of small business and enterprise development
4
Premier reference source
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
The journal of brand management : an international journal
4
The marketing review
4
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ECONIS (ZBW)
10
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1
Developing entrepreneurial and employability attributes through marketing projects with SMEs
O'Leary, Simon
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011754232
Saved in:
2
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
3
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
4
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
5
The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha
;
Filser, Matthias
;
Eggers, Fabian
;
Hills, …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
Saved in:
6
Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Deacon, Jonathan H.
;
Harris, Jackie
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10009507690
Saved in:
7
Entrepreneurial and SME marketing
Gilmore, Audrey
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Saved in:
8
Entrepreneurial marketing and the Web 2.0 interface
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10008757397
Saved in:
9
Interface research : a commentary on a commentary ; ten years on
Carson, David
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10008798476
Saved in:
10
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
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