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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Theorie
Marketing
53
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Peter F. Drucker
11
USA
8
United States
8
Beziehungsmarketing
7
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7
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Aufsatz in Zeitschrift
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Chari, Simos
2
Feng, Hui
2
Morgan, Neil A.
2
Whitler, Kimberly A.
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Bharadwaj, Neeraj
1
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Clark, Terry D.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing management : MM
26
European journal of marketing : EJM
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Marketing theory
17
AMS review : official publication of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of macromarketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
Business horizons
11
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of marketing communications
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Operations research
7
Problems and perspectives in management : PPM ; international research journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The marketing review
6
Australasian marketing journal
5
European journal of operational research : EJOR
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
Journal for global business advancement : JGBA
5
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ECONIS (ZBW)
15
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1
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
4
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
5
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
6
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
7
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
8
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
9
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
10
Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Krush, Michael T.
;
Sohi, Ravipreet S.
;
Saini, Amit
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
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