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~isPartOf:"Marketing intelligence & planning"
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Marketing
46
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16
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Betriebswirtschaftsstudium
6
Graduate business education
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5
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Michael J. Thomas
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Finn, Adam
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Gallagher, Damian
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Gilmore, Audrey
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Klepek, Martin
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Kvíčala, Daniel
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Marketing intelligence & planning
Journal of business research : JBR
37
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of Islamic marketing : JIMA
19
SpringerLink / Bücher
19
Marketing theory
14
Journal of marketing management : MM
13
International journal of wine business research : IJWBR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of islamic marketing and branding
11
Premier reference source
11
Springer eBook Collection
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Journal of Islamic marketing
10
Psychology & marketing
9
Cogent business & management
8
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
7
Edward Elgar E-Book Archive
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of historical research in marketing
7
Journal of macromarketing
7
Journal of marketing research : JMR
7
Journal of modelling in management
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Journal of internet commerce
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
AMA educators' proceedings
5
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of business ethics : JOBE
5
Journal of food products marketing
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Journal of global marketing
5
Journal of international consumer marketing
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ECONIS (ZBW)
7
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron
;
Griffin, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
Saved in:
5
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
6
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
7
Marketing empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
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