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language:"eng"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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4
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Journal of the Academy of Marketing Science
8
Operations research
7
The journal of business & industrial marketing
7
Journal of marketing
6
Journal of marketing management : MM
6
Cogent business & management
5
ERIM report series research in management
5
European journal of operational research : EJOR
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Working paper series
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
European journal of marketing : EJM
4
International business review : the official journal of the European International Business Academy
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Omega : the international journal of management science
4
Rotterdam Institute for Business Economic Studies
4
The Canadian journal of economics
4
Working paper / National Bureau of Economic Research, Inc.
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Discussion paper / Centre for Economic Policy Research
3
Eastern economic journal
3
Econometric Institute research papers
3
European research studies
3
Faculty & research / Insead : working paper series
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Global business review
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International journal of innovation management
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International journal of production economics
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ECONIS (ZBW)
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1
Special Issue on Marketing Science and Health
2020
Persistent link: https://www.econbiz.de/10012405715
Saved in:
2
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
3
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
4
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
5
Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
Saved in:
6
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
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