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language:"eng"
~isPartOf:"Marketing theory"
~subject:"Cognition"
~subject:"marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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55
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Eckhardt, Giana M.
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Marketing theory
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing education : JME
13
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Business history
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of macromarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Psychology & marketing
8
European research studies
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of education for business
6
Journal of internet commerce
6
Journal of marketing for higher education
6
Journal of promotion management : innovations in planning and applied research
6
Journal of risk and financial management : JRFM
6
Production and operations management : an international journal of the Production and Operations Management Society
6
California management review
5
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1
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
2
Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets
Ryan, Annmarie
;
Stigzelius, Ingrid
;
Mejri, Olfa
; …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 463-487
Persistent link: https://www.econbiz.de/10014368298
Saved in:
3
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
4
The value in de-emphasizing structure in liquidity
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Marketing theory
20
(
2020
)
4
,
pp. 573-580
Persistent link: https://www.econbiz.de/10012391009
Saved in:
5
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
6
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
7
A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc
- In:
Marketing theory
16
(
2016
)
2
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
Saved in:
8
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
Saved in:
9
The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
10
Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles
- In:
Marketing theory
10
(
2010
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
Saved in:
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