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language:"eng"
~language:"ces"
~person:"Homburg, Christian"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Marketing
10
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2
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Homburg, Christian
Leeflang, Peter
19
Vrontis, Demetris
16
Laczniak, Gene R.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Layton, Roger A.
14
Kumar, V.
13
Shultz, Clifford J.
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Tadajewski, Mark
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Kotler, Philip
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Morgan, Neil A.
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9
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Malshe, Avinash
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Melewar, T. C.
9
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Klein, Thomas A.
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
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Structure and dynamics of the German Mittelstand
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
4
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
5
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
6
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
7
A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes
Homburg, Christian
;
Pflesser, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 3-27)
.
2004
Persistent link: https://www.econbiz.de/10002523747
Saved in:
8
Market-oriented management: a systems-based perspective
Becker, Jan
;
Homburg, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 29-51)
.
2004
Persistent link: https://www.econbiz.de/10002525407
Saved in:
9
Fundamental changes in marketing organization: the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 83-117)
.
2004
Persistent link: https://www.econbiz.de/10002525430
Saved in:
10
Marketing in the German Mittelstand - findings from case studies
Homburg, Christian
;
Karlshaus, Jan Thido
;
Zeipel, Annette
- In:
Structure and dynamics of the German Mittelstand
,
(pp. 135-157)
.
1999
Persistent link: https://www.econbiz.de/10001447070
Saved in:
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