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language:"eng"
~language:"fra"
~person:"Donnelly, James H."
~person:"Homburg, Christian"
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Marketing
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Marketingmanagement
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08.02.1981
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Donnelly, James H.
Homburg, Christian
Lamb, Charles W.
Kotler, Philip
171
Sheth, Jagdish N.
47
McDonald, Malcolm
39
Armstrong, Gary
38
Brown, Stephen
38
Kerin, Roger A.
36
Tadajewski, Mark
34
Piercy, Nigel
31
Svensson, Göran
30
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Leeflang, Peter
27
Peter, Jerome Paul
26
Fill, Chris
25
Irwin, Scott H.
25
Kitchen, Philip J.
25
Brennan, Ross
24
Koschnick, Wolfgang J.
24
Hartley, Steven W.
23
Jobber, David
23
Moutinho, Luiz
23
Vrontis, Demetris
23
Grewal, Dhruv
22
Keller, Kevin Lane
22
Malhotra, Naresh K.
22
Franses, Philip Hans
21
Grönroos, Christian
21
Kaynak, Erdener
21
Lovelock, Christopher H.
21
Palmer, Adrian
21
Blythe, Jim
20
Lindgreen, Adam
20
Hanssens, Dominique M.
19
Zaltman, Gerald
19
Dibb, Sally
18
Kurtz, David L.
18
Rudelius, William
18
Winer, Russell S.
18
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American Marketing Association
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Institut für Marktorientierte Unternehmensführung <Mannheim>
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Special Educators' Conference <1, 1981, Orlando, Fla.>
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
BestMasters
1
Business horizons
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Irwin series in quantitative analysis for business
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
1
McGraw-Hill/Irwin series in marketing
1
Proceedings series / American Marketing Association
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
1
Structure and dynamics of the German Mittelstand
1
The Irwin series in marketing
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
11
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1
MKTG13 : principles of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2021
-
Sudent edition
Persistent link: https://www.econbiz.de/10013262747
Saved in:
2
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011949186
Saved in:
3
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
6
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
7
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
8
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
9
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
10
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
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