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language:"eng"
~language:"nld"
~subject:"Corporate Social Responsibility"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Floppy disk"
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Corporate Social Responsibility
Online-Marketing
Theorie
Marketing
3,467
Marketing management
1,018
Marketingmanagement
1,018
marketing
793
Consumer behaviour
697
Konsumentenverhalten
697
USA
441
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440
Brand management
295
Markenführung
295
Relationship marketing
290
Beziehungsmarketing
288
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283
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249
Internet marketing
248
Marketingtheorie
247
Firm performance
230
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229
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208
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201
Social web
201
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197
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196
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196
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190
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177
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176
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155
Brand image
130
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130
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128
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128
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116
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116
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97
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Laczniak, Gene R.
8
Hruschka, Harald
5
Santos, Nicholas J. C.
4
Shultz, Clifford J.
4
Topaloğlu, Hüseyin
4
Ferrell, Odies C.
3
Lim, Weng Marc
3
Lusch, Robert F.
3
Murphy, Patrick E.
3
Wagner, Udo
3
Akrout, Houcine
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Burch, Lauren M.
2
Chaudhuri, Himadri Roy
2
Christensen, Lars Bech
2
Cooper, Tony
2
Cowley, Scott
2
Crittenden, Victoria Lynn
2
Danaher, Peter J.
2
Davis, Judy Foster
2
Dyck, Bruno
2
Eliaz, Kfir
2
Farris, Paul W.
2
Feldman, Jacob
2
Gaski, John F.
2
Grewal, Dhruv
2
Haenlein, Michael
2
Hanssens, Dominique M.
2
Hartemo, Mari
2
Hilmola, Olli-Pekka
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Hänninen, Mikko
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Johnson, Lester W.
2
Katsonis, Nikolaos
2
Kellison, Timothy B.
2
Khan, Sarfraz Fayaz
2
Kiisler, Ain
2
Kjellberg, Hans
2
Koku, Paul Sergius
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Journal of business research : JBR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing education : JME
13
International journal of forecasting
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of macromarketing
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of internet marketing and advertising : IJIMA
9
Journal of business ethics : JOBE
9
Operations research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing management : MM
7
Business horizons
6
European journal of marketing : EJM
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Academy of Marketing Science
6
Marketing theory
6
Omega : the international journal of management science
6
Cogent business & management
5
European journal of operational research : EJOR
5
European research studies
5
International journal of technology marketing : IJTMkt
5
Journal of marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
American journal of agricultural economics
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
Sport management review
4
Technological forecasting & social change : an international journal
4
The Canadian journal of economics
4
Tourism and hospitality research : the surrey quarterly review
4
Eastern economic journal
3
Electronic markets : the international journal on networked business
3
European Sport management quarterly : ESMQ
3
Global business review
3
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ECONIS (ZBW)
629
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51
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51
Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19
Eti, Ismat Ara
;
Horaira, Mohammad Abu
;
Bari, Mohammad …
-
2021
Persistent link: https://www.econbiz.de/10012593460
Saved in:
52
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
53
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
54
Product innovation, diffusion and endogenous growth
Klein, Michael A.
;
Şener, Fuat
- In:
Review of economic dynamics
48
(
2023
),
pp. 178-201
Persistent link: https://www.econbiz.de/10014250736
Saved in:
55
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
56
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
57
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
58
Green meets social media : young travelers' perceptions of hotel environmental sustainability
Clark, Melissa
;
Kang, Bomi
;
Calhoun, Jennifer R.
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10013536088
Saved in:
59
Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
Haruna Babatunde Jaiyeoba
;
Hossain, Shahoriyer
;
Salleh, …
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 317-341
Persistent link: https://www.econbiz.de/10013536388
Saved in:
60
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
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