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language:"eng"
~language:"pol"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Internationales Marketing
International competition
1,985
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1,985
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World
321
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266
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265
Globalisierung
247
Globalization
245
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214
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212
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192
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192
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189
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187
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129
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118
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118
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106
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106
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106
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101
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88
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Hill, Charles W. L.
4
Czinkota, Michael R.
3
Moffett, Michael H.
3
Ronkainen, Ilkka A.
3
Coundouriotis, George A.
2
Yip, George S.
2
Bressand, Albert
1
Cavallo, Federica
1
Cronk, Thomas
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Elsner, Mark
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Grund, Michael
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Heil, Oliver P.
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Iaia, Lea
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Kumar, P. Nanda
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Lengler, Jorge F. B.
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Marinova, Svetla Trifonova
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Marques, Catarina
1
Muralidhara, G. V.
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Muruganandham, R.
1
Purkayastha, Debapratim
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Qumer, Syeda Maseeha
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Radebaugh, Lee H.
1
Rajagopal
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Ravichandran, K.
1
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China-focused cases : selected winners of the CEIBS global case contest
2
Dexterity in global business : a cross-dimensional analysis
1
Effects of globalization on the firm
1
Innovative management perspectives on confronting contemporary challenges
1
International marketing in rapidly changing environments
1
International trade and restructuring in Eastern Europe
1
Marketing in the new global order : challenges and opportunities
1
Strategy and globalization ; Vol. 1
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The Harcourt College Publishers series in management
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The SAGE handbook of international marketing
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The new globalism and developing countries
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ECONIS (ZBW)
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OnePlus : a Chinese tech startup aiming to disrupt the global smartphone market
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 41-64)
.
2019
Persistent link: https://www.econbiz.de/10012004026
Saved in:
2
Huawei's quest for global markets
Muralidhara, G. V.
;
Faheem, Hadiya
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 65-80)
.
2019
Persistent link: https://www.econbiz.de/10012004031
Saved in:
3
Diagnosing the competitiveness of SMEs on international markets : conception and testing of an innovative software
Maizza, Amedeo
;
Iaia, Lea
;
Cavallo, Federica
- In:
Innovative management perspectives on confronting …
,
(pp. 263-294)
.
2015
Persistent link: https://www.econbiz.de/10011560900
Saved in:
4
Global competitiveness and cannibalization threats in the marketplace : a state-of-the-art study
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 117-143)
.
2014
Persistent link: https://www.econbiz.de/10010359873
Saved in:
5
Examining the relationship between market orientation and export performance : the moderating role of competitive intensity
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Marques, Catarina
- In:
International marketing in rapidly changing environments
,
(pp. 75-102)
.
2013
Persistent link: https://www.econbiz.de/10010204813
Saved in:
6
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
7
Global competitive marketing strategy
Grund, Michael
;
Heil, Oliver P.
;
Elsner, Mark
- In:
The SAGE handbook of international marketing
,
(pp. 263-287)
.
2009
Persistent link: https://www.econbiz.de/10003792104
Saved in:
8
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
9
Global business today : an Asia-Pacific perspective
Hill, Charles W. L.
;
Cronk, Thomas
;
Wickramasekera, Rumintha
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003522246
Saved in:
10
Global marketing and challenges for future
Ravichandran, K.
;
Muruganandham, R.
;
Raamanujan, R. …
- In:
Marketing in the new global order : challenges and …
,
(pp. 605-613)
.
2007
Persistent link: https://www.econbiz.de/10003736591
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